Product direction in the AI-accelerated era.

I help B2B teams turn ambiguity into clear bets: competing explanations, separating tests, and stop rules. AI reduces the friction. The team keeps ownership of decisions.

Recent writing

FEB 15, 2026

AI made building cheap. Direction became the moat.

How to govern product direction without slowing down.

  • Decision Clarity
  • AI

FEB 8, 2026

Decision resets are the hidden tax in product teams.

Why the same debate returns and how to stop it.

  • Decision Clarity
  • Operating Rhythm

JAN 28, 2026

PMF isn't a milestone. It's a segment truth.

How blended metrics hide PMF islands and contaminate strategy.

  • PMF Integrity
  • B2B

JAN 14, 2026

Roadmaps should retire risks, not list features.

Stop conditions, falsifiers, and disciplined bets.

  • Roadmaps
  • GTM